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Posts Tagged ‘service design’

A game of odds #cancer

April 5, 2012 1 comment

A week ago I wrote a post explaining Dad’s latest situation with #cholangiocarcinoma Don’t give up the ship, fight her till she sinks. At the time we’d just seen his oncologist and heard the news that Dad’s one remaining option was to have chemotherapy in an attempt to stem the tumour in his stomach bleeding, which in turn is causing him to become severely anaemic and requiring regular blood transfusions.

On Monday Dad went to the unit where he receives the chemotherapy to have his prep session and bloods taken. Less than a week since his last transfusion and he’s anaemic again and his haemoglobin level was down to 7. The fantastic staff did all that they could and managed to fit him in on Tuesday for another blood transfusion, in order for him to start chemo today as they’d originally planned. All of this organised at the drop of a hat, with Dad’s specialist nurse doing what he seemingly does best, twisting arms and calling in favours. So today was his second day at the unit, ten hours at a time, so far so good. The chemo is very risky for Dad, but its a game of odds and the balance of probabilities suggests that doing nothing is even riskier.

Possible side effects include all the usual things (anaemia, hair loss, constipation, wind, loss of feeling, impaired immune system), a major bleed (not surprising given the amount of blood he is losing anyway) and neutropenic sepsis.

Dad has had sepsis on a couple of occasions, including the last time he was on chemo, they’ve warned us that the most dangerous time will be this weekend. Anyone who has ever been taken ill on a weekend, never mind a Bank Holiday, never mind Easter…will know that you don’t want to end up in A&E then. That said, I’m really impressed with the fact that they have raised the issue and reassured Mum that we have to be explicit that we need attention, and it’s also good to know that the hospice palliative care team are aware too. Unless you’ve had to do it I don’t think you can necessarily appreciate how hard it is to request attention once you’ve been admitted into hospital, especially in a busy A&E Department where you’re surrounded by other poorly people. This leaflet, and it’s explicit time bound permission statement to go back and insist on action, is really powerful stuff. Very impressive. This flimsy piece of A4 paper could make the difference on whether someone like Dad survives, I know that with this piece of paper in her hand my Mum would go and ask for further attention, without it there’s a slim but outside chance she might speak up but evidence so far suggests she’d rather not make a fuss/appear ungrateful/nag/push in etc etc etc. Never underestimate the power of a piece of paper for a generation who were brought up to respect authority!

The other possible side effect of one of the many drugs Dad is on is that it could alter your mood. I’m staying at my folks house tonight for moral support and I can honestly say that this drug has altered Dad’s mood….he was treating his sick bowl as a fashion accessory. My Dad has always been a little off the wall, in fact his party trick when I was a kid was to drive the car with his knees and no hands, but I’ve not seen him in a playful mood in ages. Obviously having the chemo and taking some step to fight it is a good thing, for now.

I was slightly wired all day today, I was up in London for a meeting, and I felt so far away if anything had gone wrong. That said it was a good meeting and nothing did go wrong and Dad is insistent that I don’t put my life on hold for him. Having been home for most of March, unfortunately I have stacks of travel planned in April. If I’m truly honest I’m absolutely dreading what the next few days and weeks hold. That said everyone who has dealt with Dad over the past few weeks has done so with such kindness, that it makes me feel reassured and humbled, and a little more daunted (because my suspicious mind assumes that this is a sure fire indication that this really is coming to an end now). I’ve also been blown away by the number of you who have left blog comments, sent tweets or DMs and those of you who text me when I was silent to check how things were going. Thank you all so much. I know it’s hard to know what to say or do in this situation, I know that some people would just rather not think about it, and I know that I am a walking, talking, ball of emotion at the moment and I’m not the easiest person to deal with at the best of time. Thank you all for your patience, virtual hugs and moral support, it’s really appreciated. I’ll leave you all with the man himself modelling an NHS sick bowl!

Santander customer service #fail

July 19, 2011 3 comments

Last night as I was busy enjoying @PizzaCafeNewton and watching the Apprentice Final, I received a phonecall on my landline. The conversation went as follows:

Me: Hello

Caller: Hi, it’s Ben (cant remember his proper name) calling from Santander. Just to let you know this call may be recorded for training purposes.

Me: Uh huh

Caller: Can you confirm the first name of your address please

Me: Um, could you tell me what you’re calling about please

Caller: Um, I need you to confirm your address details first, they’re DPA requirements. I’m from Santander.

Me: Sorry Ben, I’m not sure I’m that comfortable confirming my details to you

Caller: Why not, it’s DPA requirements…Data Protection Act

Me: Well, yes, but I’m still not that happy with it. You called me, how do I know who you are (while really thinking I’d rather be enjoying my evening)

Caller: I’m Ben, from Santander

Me: Yes I know you say you are, but I don’t know that. I’m not that comfortable to be honest

Caller: *Long loud huffff* Oh well I can put something in writing if you want

Me: Yes please, that would be great, thanks.

Am I missing something here. I get called at home, by a bank, requesting my details – when I say no, they don’t even offer a number I can call them on (not that I’d particularly trust that either). Not sure whether it’s spam or just shite customer service but I’ll live without knowing what I’m missing for now.

End-of life care

March 2, 2011 2 comments

End of life care is something of a focus for me at present. For anyone who has not read my blog before my dad has terminal cancer, Dan a close friend of mine died of a brain tumour a year ago and I also have two elderly grandparents who at 91 and 93 (next week) are likely to need end of life care or support some time soon. In my professional life it has also been a focus of late as there has been a government programme focusing on End of Life Care, that launched in July 2008 and there have been a number of resources and publications aimed at improving standards across health and social care published recently.

Last night I steeled myself to watch the episode of Dispatches that had aired on Monday evening, Secret NHS Diaries – you can catch it on C4OD for the next month. It featured three people towards the end of their lives and the experience of them and their carers as they tried to have the death that they wished for. I’ll not go into great detail – would urge you to watch it yourself if interested, but I thought I’d offer a few reflections on the programme and the reaction it evoked for me.

Watching the programme just reminded me of what an epic experience we have ahead of us as a family! I saw my mum briefly today and she’d recorded the programme but didn’t feel able to watch it just yet. I’m not sure whether I want her to watch it or not really, my mum has a good grasp of what (potentially) lies ahead but there is something quite stark about watching someone going through the battle of learning to accept and let a loved one go. Lynn Pinner talked about how she wasn’t ready for Harry to die – even when he was tired and claiming he’d had enough. This was the point when I broke my seal and the tears started – it is agonizing to see her so desperately not want to let go and yet to also see her loving husband not wanting to let her down. I know that my mum wouldn’t in any way want my dad to suffer, she has said as much and they’ve discussed it – that said, I’m not sure at what point you give someone permission to stop fighting, to let them go. This was part of my argument in my last blog post about cancer treatments and patient milestones.

Lynn and Harry also seemed to get trapped in the bureaucracy of the system – Harry had a heart attack, was provided with morphine and care by the Ambulance Service and Lynn was left to contact and arrange a morphine driver with the District Nurse Team. Simple – or so you’d think, but the exasperation shown  by Lynn as she tried to arrange a visit from the District Nurses brought a really strong feeling of deja vu. In my experience District Nurses have always been fantastically caring, efficient and professional when I’ve come into contact with them….getting hold of them however is never that easy. I can identify many occasions where my mum or myself would have been waiting for the nurse to come visit dad, only for them to not arrive when planned; this would result in phone tag and more waiting and usually eventually someone would come. I have no doubt that the DN’s providing them with support were doing their best but to someone dying who needs pain relief the fact that the day/night shift was coming to an end is irrelevant – it strikes me as ridiculous that in this day and age when you can bank, eat and shop 24hours a day, you can only be fitted with a pump to give medication during a day shift!

I also shed several tears for Tamina Rasheed who talked and filmed the struggle to ensure her father, Ken, received the best care within hospital. Her story rang true to me, there have been several occasions where I’ve had to advocate for my dad; never have I doubted the ability or intention of the staff who provided him with care – just with their capacity to do so in an effective manner given how tight time and resources are. My experience in life, that also appeared to feature on the programme, was that one of the challenges for staff across the NHS is being able to communicate and make decisions with each other – I can only imagine that this is more of a challenge when everyone has more to do and less time to communicate.

The thing that struck me the most in the programme though was the way in which the patients and their carers or friends had to fight – you just don’t have the energy to fight a system when someone close to you is dying and you shouldn’t need to. For what it’s worth I didn’t think the programme was very balanced, it didn’t offer any experiences of people receiving good support at end of life and I know it exists, my friend Dan died a dignified death and the support his wife and three year old daughter received was brilliant; neither did the programme offer any explanation or context of the constraints on the professionals providing the service. It failed to really provide many answers – to be fair maybe that’s not the point of it – but as someone who is living this challenge at the moment I’d like to have seen some more balance or positives presented.

On that note the following resources published last week might be of interest to anyone working to support end of life care:

> evaluation of End of Life Locality Registers – locality registers allow key information about someone’s preferences to be recorded and accessed by a range of services

> a guide to achieving quality end of life care in domiciliary care

> a practical guide about achieving quality end of life care for people with learning disabilities

Service recovery: customer, process and employee

January 9, 2011 Leave a comment

This is the third instalment of my experience with Virgin Media and so it might not make sense without the back story; if you’re interested in that you can read Virgin Media – the best and the worst, which details what happened over the Christmas break with my lack of broadband and the response from the @virginmedia twitter team, and you can also read my attempts to make sense of my response to that in Service recovery Virgin Media style.

This post serves two purposes, to update on the response from Virgin Media (in case anyone out there is interested) and to pick up on the really useful comments and insights that the service recovery post led to – thank you to everyone who discussed it with me on the blog and on twitter, your reflections were really useful.

Since the most recent post I’ve had a visit from a Principal Technician, Mark, who phoned in advance to arrange a convenient time, who called to let me know when he was running late and who was incredibly pleasant and (as far as I could tell) knowledgeable when he got here. He has reassured me that if we have any further problems it is due to the network and not our equipment and most importantly he left me his contact details so I could get in touch direct with him if we had any future concerns. At this point in time we’ve had continual broadband, no problems and great customer service. So I feel quite satisfied but a few comments on my last post have got me questioning whether my expectations are too low?

I do think though it is a sign that we see these kind of responses as “awesome, great or impressive”.. I think we have grown to bad Customer Service and our expectations are pretty low…[comment from @wimrampen]

I suppose I agree with Wim, my benchmark for customer service is evidently extremely low. My benchmark is born of my experience though. For example, on Friday evening I spent over an hour on the phone to Orange trying to register a sim card. After 62 minutes of a recorded message telling me my call would be answered shortly, I decided to give up and get on with my weekend and sort it when I return to work on Monday. That is the environment within which I was pleased with the personal touch from the Virgin Media twitter team. On the same post @MartijnLinssen shared his experience with Telfort, his former ISP, he quite rightly observed that seemingly Virgin Media had made the better investment in how they sought to resolve my difficulties.

Wim also warns of relying on myths, something so very true to my own approach, see this post about the need to rely on evidence in the design of services. Wim clarifies:

There is little argument about the Service Paradox, but it should also be clear that this will only work as long as it remain incidents. It is not recommended to implement a service recovery strategy as means to increase Customer loyalty.

I feel the need to take responsibility at this stage for possibly mis-representing Fabian Segelström and Jeff Howard’s post, eek. If that was the case I’m sorry. They in no way imply that Service Recovery opportunities should be created or exploited, more that their resolution leads by lucky coincidence to improved satisfaction over all. In an attempt to right this wrong misrepresentation, and in trying to understand more, I came across a journal paper, Why service recovery fails: tensions among customer, employee, and process perspectives. The findings of this literature review support my earlier hunch that this wasn’t about employee incompetence but more about a dissonance between the people working within a system and the different elements of it:

Findings – It is argued that service recovery often fails due to the unresolved tensions found between the conflicting perspectives of customer recovery, process recovery, and employee recovery. Therefore, successful service recovery requires the integration of these different perspectives. This is summarized in the following definition: “Service recovery are the integrative actions a company takes to re-establish customer satisfaction and loyalty after a service failure (customer recovery), to ensure that failure incidents encourage learning and process improvement (process recovery) and to train and reward employees for this purpose (employee recovery).”

So there you have it, it seems that Virgin Media responded well in terms of my customer recovery and I get the impression that there is some internal dialogue that should lead to process and employee recovery. I only hope so. This was also picked up in the comment left by Guy Letts, his experience was similar:

Clearly there are many individuals there who are competent and who care deeply. Actually that’s usually the case with the individuals – as you rightly point out. I used to run a large support operation and we recruited to a high standard, as many do. It’s the empowerment, the systems and the policies that are often sub-standard – and that’s down to top level leadership not just investment.

As Guy points out, the responsibility lies with top level leadership, so I hope that those who hold that role within Virgin are listening. If they are and they’d like to share that with us, and/or they’d like to discuss any of this further, I’d love to hear from them.


What is service design?

January 8, 2011 25 comments

I’ve been playing around with the idea of writing this post for a while, well I guess on and off for about a year! What started as a wish to understand more has, if I’m really honest, progressed into a minor irritation at the lack of clarity and then just before Christmas I had a phone conversation with Mike Baldwin where I found myself attempting to both define and defend/promote service design as a discipline. Mike was asking great questions; now I’m a little biased and think that Mike is a) one of the good guys b) intelligent and interesting and c) questioning and not ready to just accept an opinion without some substance to back it up. Mike is interested in health and value, he is also interested in research, evidence and rigour and several of our conversations have focused on health care and improving services, drawing heavily for me on my Dad’s experience of cancer, you can read more about that here!

Anyway, when I talk to Mike I realise I’m not the only person who is sceptical and looking for proof when it comes to service design. In fact maybe Mike is, like me, a service design agnostic! I’m not going to recount all of the conversation or questions that Mike and I were batting around but the starting point was pretty much as follows:

> What is service design?
> How strategic is service design?
> What functions is service design optimising? Is it a focus on efficiency, effectiveness, economic imperatives or something else?

For now I’m just going to focus on my attempts to answer the first question. Luckily for me I’d recently attended ServDes conference (you can read more of my thoughts on that here) and so probably felt as well equipped as I’d done in a long time to attempt to define service design as I’d been exposed to many different views and approaches to it. I’d also debated, discussed and extrapolated in the pub the very essence of what a service designer is, the consensus conclusion being there’s no such thing as a service designer! Those conversations had also exposed me to many of the subtleties behind the belief that defining the discipline limits its development – more of that below.

Perhaps most importantly though I had a secret weapon! I had in my possession a brand new shiny copy of This is Service Design Thinking which is available to buy now from the publishers and which I’ll blog about soon – it’s ace, go buy it. TiSDT was launched at ServDes and consequently a copy was given to each attendee at ServDes as a gift :) I’d already skim read most of it and devoured the opening chapter from Marc Stickdorn (Marc is one of the two editors – along with Jakob Schneider) and so I was confident he’d have the answer.

TiSDT definition chapter opens as follows:

If you would ask ten people what service design is, you would end up with eleven different answers – at least.

Service design is an interdisciplinary approach that combines different methods and tools from various disciplines. It is a new way of thinking as opposed to a new stand-alone academic discipline. Service design is an evolving approach, this is particularly apparent in the fact that, as yet, there is no common definition or clearly articulated language of service design.  [Stickdorn, 2010, 29]

Marc goes on to explain their decision not to just define service design; this is based on an acknowledgement of the need for a common language alongside the concern that by imposing a definition the discipline is in some way being constrained or limited. TiSDT offers a number of different views of what service design is with definitions from a number of institutes, industry bodies, academics and design agencies. What is then provided as a really useful starting point are five principles of service design thinking. Service design thinking is: user centred, co-creative, sequencing, evidencing and holistic.

To set my stall out I think TiSDT is great, I love my copy, I think it has a wealth of information and ideas within it and has already helped me to have confidence to introduce service design to people and defend it when questioned. It introduces a number of fields of activity that implement a range of service design thinking, these include product design, graphic design, interaction design, social design, strategic management, operations management and design ethnography. Each of these fields have a chapter where they are briefly introduced and their relationship to services specified. For me this is really useful stuff. I do however struggle with the notion that defining the discipline would somehow limit it. TiSDT includes a quote from Buchanan (2001) that implies defining design would potentially lead to lethargy or death of the topic in hand and Marc offers the same concern “A single definition of service design might constrain this evolving approach”.

**Disclaimer** At this stage I had a really useful conversation with @fergusbisset – thanks Ferg. He nudged me in the direction of reading Buchanan’s paper for myself and also warned me about opening a can of worms that had seemingly settled down. I understand from him, from some of the people I spoke with at ServDes and from Buchanan’s writing that many hours have been spent on these discussions already, therefore continue this post with a little trepidation. I’m not wanting to rake over old ground but I have yet to find the answer I’m after and have not been involved with the discussions to date, so bear with me

To me Buchanan makes a far more balanced argument than the use of the quote in the book implies. In fact he follows his statement with the following:

However, I believe that definitions are critical for advancing inquiry, and we must face that responsibility regularly in design, even if we discard a definition from time to time and introduce new ones. [Buchanan, 2001, 8]

Buchanan addresses the purpose and use of definitions, classifying them as descriptive or formal. Descriptive definitions, as pointed out by Buchanan, are incredibly useful for acknowledging the influences on a discipline – TiSDT is great at doing this, throughout the book many descriptive definitions are offered and many insights can be gained from that. As I said earlier this is incredibly useful, especially for someone without formal design training or knowledge.

Descriptive definitions also tend to carry emotional weight, they are great for describing what something is or isn’t (stating the obvious I know), but I think for those of us who are more comfortable with an academic or research approach or who are seeking a more formal definition or who simply wish to present a pragmatic, rationed argument as to why they should invest money in something, a formal definition is required. Buchanan offers the following formal definition of design:

Design is the human power of conceiving, planning, and making products that serve human beings in the accomplishment of their individual and collective purposes. [Buchanan, 2001, 9]

Buchanan situates his definition within Aristotelian causes. Human power is the agency of action, conceiving, planning and making the final cause – the end goal that design is focused on, products (in the broadest sense) are the outcomes, the formal cause and accomplishment of individual or collective purpose is the material cause, as human needs, activities and aspirations provide the subject matter. If this definition is adopted the scope of application is pretty much universal and as wide ranging as it gets – I’m absolutely convinced that this could be adapted and used as a formal definition for service design, without limiting it’s potential.

But why do I care? I think by failing to offer a formal definition, rather than limit the development of the discipline by applying unnecessary constraints and restricting creativity, my concern is that there is a risk that the discipline is being limited by its inability to communicate it’s value and worth in a way that different audiences can understand.

Where does all of this leave me, and I imagine Mike? Well we’re not designers but we are interested in the potential of service design. We have an interest in science – physical and social, economics, psychology, health and social care, research and rigour, evaluation and value. We are both also interested in ethics and how these are addressed. It was no coincidence to me that many of the concerns and questions that Mike was raising in our conversation were ones I’ve questioned myself many times before:  how do we know if service design is ethical and/or safe? how can we identify a good service design practitioner? is service design essentially just marketing? is service design essentially just ethnography? is it about aesthetics or something more? what is the relationship between service designer, client and end user? what evidence are policy makers using to decide on the role that service design can/should play? is there clear evidence that it works? how does service design represent uncertainty? what is value and how do we know if service design will bring good value for our organisations?

As I said at the start of this post, I feel that there is a value in looking at the design of services. I feel more confident now to try and articulate that value – in no small part with thanks to ServDes, TiSDT and conversations and questions with and from many people especially @fergusbisset @segelstrom @designthinkers @grahamhill @adamstjohn @rufflemuffin @mrstickdorn @iterations and of course @mikey3982. I would however still like to see a formal definition that I can readily wheel out when someone asks, even if in time it becomes outdated or unhelpful. For now I have the beautiful This is Service Design Thinking that not only contains a wealth of information but also dazzles anyone who looks at it by it’s layout and design….thereby convincing them of the value in and of itself; maybe that’s it, maybe @jakoblies work on TiSDT and the resulting beautiful aesthetically appealing design is actually all that is required, I guess time will tell, they certainly help :)

I’m sure that I’ll come back to these thoughts as I continue to try and incorporate elements of design and thinking around designing services into my own professional work, so I’d really welcome your thoughts, reflections and any definitions that you find particularly useful. Thank you for taking the time to read this epic post.

Service recovery Virgin Media style

January 6, 2011 7 comments

Last night I blogged about my experience of Virgin Media over the Christmas break, you can read the full story here, but in a nutshell my broadband connection kept failing, the information I was given was incomplete and/or incorrect and I was bloody frustrated at missing the online shopping opportunities presented by the Christmas sales! I was also very pleasantly surprised at the brilliant customer service I got from the staff on the Virgin Media twitter team.

Today I’ve been very surprised and impressed at the response, which has included:

* The lovely Virgin Media twitter tweam sent me a thank you for my post and let me know it’d been passed on to other people to try help learn the lessons

* Alex posted a comment on my blog post acknowledging that it had been read and lessons would be learnt

* Two people who I follow on twitter who work for VM got in touch with me personally to apologise on behalf of their company – this was a really lovely touch, they had both offered to help out before and I was impressed with their pride and sense of disappointment that VM had delivered such a mixed service

* Then this afternoon I got a phonecall from the local Field Manager, he explained what had been done the last time a technician came out and that they’d checked the signal levels today and offered for a Principal Technician to come out and run a health check on the circuit (all sounds very New Years Health Kick to me) externally and internally to our property. Bob explained that the Principal Technicians have more sensitive equipment and should be able to rule out whether there are any ongoing, underlying faults on the system. This has been arranged for Saturday so I don’t have to take any further time off work and they are going to ring first thing on Sat and let me know roughly what time they’ll be here – to save me waiting in.

* Alongside all of those responses from Virgin Media, I also got quite a lot of chat and banter on twitter more generally. In amongst the general chat was a link to a post about the call centre script by @Martijn Linssen – couldn’t have put it better myself so I’ll not try, I’m sure you’ll recognise the problem; Guy Letts and Martjin have also been engaging in a fascinating conversation about ‘incompetence masquerading as innovation’, you can read more here on Martijn’s blog post Social Customer Service – Proving you failed?

Photo by Gene Hunt

All of this got me thinking about what is really going right and wrong here and I thought I’d offer my thoughts to help out the VM people trying to learn the lessons!

Is it about staff incompetence? I don’t think it’s that simple. I know that VM have something very right – the people I talk to who work for them, the people who evidently manage their twitter account, even to some extent the technicians we’ve dealt with – they’ve all shown an ownership of the Virgin Media brand and it is evident that they can give great customer service – within the constraints of the system in which they work. I’m not sure if this was clear enough in my earlier post – I’ve been very impressed with (most) of the individuals who I’ve dealt with about this matter – I just think that they could have done better if they were empowered to do so, if they weren’t following a script of options, if they weren’t limited by the equipment they had available; my sense is that this is a problem with the design of the service not necessarily just poor customer service.

Does Guy’s hypothesis stand? Is this incompetence masquerading as innovation? Again I don’t think so. The technology is new, the problems are old, but the response is something different. I feel that social media allows for a different type of response, my issue was that I didn’t have enough information and that I didn’t feel like my concern was understood – the twitter tweam were able to alleviate that, even though the underlying problem has yet to be guaranteed to be resolved. Problems will always occur, services will always break down but the response is what is different here. Add to that they really were taking on board what I was grumbling about – the suggestion that they would ring on Saturday with an estimated arrival time was brilliant, leaves me a little more in control of my weekend; if only that was routinely possible.

My sense is that Virgin Media have responded brilliantly….I consider that I’m lucky in that my grumble was picked up on twitter, if it had been my non-twittering mum experiencing the same problem I’m not sure she’d have got the same response or be as happy as I am, but then I guess less people would likely hear about it. A few months ago I blogged about a small problem I’d had with the awesome Pizza Cafe Newton and their brilliant response. Fabian Segelström read that post and later used it as an example of good service recovery. So what is service recovery I hear you ask? Rather than reinvent the wheel I’ve quoted from Fabian and Jeff Howard’s blog post about it:

…research has led to four major findings on how service failure and subsequent recovery affect customers’ loyalty towards a service company:

  1. Service failure has a negative effect on customer loyalty intentions.
  2. Failure resolution has a positive effect on loyalty intentions.
  3. Customer satisfaction with the recovery has a positive effect on loyalty intentions.
  4. Outstanding recovery results in loyalty intentions which are more favorable than they would be had no failure occurred.

Whereas the three first findings could be expected, the fourth is somewhat of a surprise and has become known as the service recovery paradox. The service recovery paradox means that a customer might be more satisfied with a company although they didn’t deliver on their first attempt than if they had delivered the service without errors, if the recovery action is perceived as very good.

Fabian points out that current estimates are that it costs five times as much to attract a new customer as it does to retain one; at this point in time I feel that Virgin Media have done all they can to resolve my problem – with the responses I’ve received today I feel like they 1) care and 2) might get to the bottom of it, so I guess at this point in time I am one of those rather random customers whose loyalty intentions might improve as a result of the failure I’ve experienced. For now at least. I think it’s about investment, illogical as it feels to put up with a deficient service, attempts at service recovery mean that I now feel like we’re in this together, it’s no longer my problem it’s *our* problem, in fact this feels like a joint investment between me and the best bits of Virgin Media.

Ultimately the proof of the pudding will be in the eating, if the problem continues and it can’t be found out why then I will have to look to move to another service provider, but at this moment in time my broadband is tickety boo and my loyalty to Virgin Media unquestioned. So again, thank you Virgin Media and thanks to Martijn, Guy and Wim for stretching my thinking on this one. Thanks also to Fabian and Jeff for doing the research leg work – nothing like some evidence informed thinking about the design of services.

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