I’ve just seen the new Department of Health/Alzheimer’s Society ad campaign featuring Carol and Peter. I think the ads are fantastic – very clear and simple messages. These ads were designed to challenge the stigma and fear attached to dementia and I suspect they’ll do a good job.
The two videos feature two middle aged people with dementia both of whom speak to camera stating they have dementia, explaining a little about it but asking people not to run away – to learn more. The key messages are that dementia doesn’t stop you having a life and that the more we all know, the more we can help.
The campaign website features five simple ways to help someone living with dementia:
- Respect and dignity: Focus on what the person can do, not what they can’t.
- Be a good listener and be friendly: Support and accept the person, be patient.
- Do one little thing: Cook a meal or run an errand, it all helps.
- Make time for everyone: Partners, children and grandchildren will be affected. Could you do something to help one of them?
- Find out more: Understanding dementia makes living with it easier.
I hope that these ads continue to spark some discussion and raise awareness, if my twitter stream is anything to go by they are starting to do so already @ernmander @hgholt and myself were talking about them tonight.
If you have time then it’d be great if you’d take a look at them and share your thoughts – the more we talk the more the fear diminishes.