I was in London at the weekend, and again for work today, and on both occasions I’ve been struck by the new BA Olympics adverts. A tongue-in-cheek series focusing on the Olympics and encouraging people not to fly, instead promoting staying home to support Team GB during the Olympics and Paralympics.
There are a series of billboard and tube adverts too, and you can even type in your postcode on the BA website and create your own advert featuring a plane down your very own street, just click the link and enter your postcode.
It will be interesting to see how this campaign works for BA, I’ve always liked a spot of reverse psychology and I for one will be keeping an eye out for summer holiday bargains during the Olympic season. Until then, I’ll be supporting Team GB and their #homeadvantage all the way.